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Social Media Toolkit

Hi, I'm Fallon! Founder & Creative Director of Dekka Creative. I specialize in helping brands create a visual identity online.  I manage social media platforms for brands across North America and am here to help you take out the guess work & struggle of running your professional social media account.

 

The apps out there are endless and it can be confusing trying to find ones that are helpful &easy to use (believe me, I've tried them all!). These are the digital tools I use for all the accounts I manage professionally. The tools below are all mobile apps - with a fantastic free version - so you can run your account directly from your phone.

Happy posting!

Layout
UNUM

I have found this is the best app for planning out your feed. UNUM makes it easy to visualize how a cohesive feed can look and they have a great free version to get you started.

Download here.

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Stories
Unfold

Elevate your stories with this easy to use story builder. I love that they save your story projects so that you can easily go in later toe dit or build onto them. Stick with 1 or 2 styles to be consistent.

 

Download here.

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Word Posts
WordSwag

Anytime you need a word post or story, use WordSwag to bring your text to life with typography. Simple to use and impactful with lots of typography choices.

 

Download here.

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Photo Filters
A Color Story

Add filters, light effects and mood to your photos using A Color Story app. The free version (with about 12 filters) is enough to get you started, but their paid filter packs are pretty fantastic too!

 

Download here.

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Deployment
Buffer

After you have planned your feed for the month - load your posts into Buffer to auto-post. Their free account lets you connect up to 3 social platforms and their support team is top notch.

 

Download here.

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Advanced Photo Editing
Snapseed

For more advanced photo editing (ie.removing objects from photos) and more detailed effects, my go-to is Snapseed App. I love that I am able to do a lot of editing instantly on my phone.

 

Download here.

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Note:

If you are using an Android device, you may have to search for the apps individually on the Google Play Store.