Usually when we land on a website, we have a pretty good idea of what we’re looking for, whether that is to find a piece of information, snag a freebie, or purchase a product or service.
If you’re a service provider, this information will be set out in more detail in your client contracts, but it’s still a great idea to have general terms on your website about how the general public interacts with your website and uses your content, such as the free resources you provide.
A lot of online business owners aren’t aware of how seriously they need to take protecting the data they collect. Data breaches and lawsuits are becoming more and more common as the general public becomes more informed about their data rights . The good news is, if you’re using a reputable website or platform, a lot of these features are already built in.
A good rule of thumb when collecting data is to make sure that you collect as little personal information as is necessary to deliver your product or service. For example, do you really need someone’s home address to deliver an online freebie? Probably not, so don’t ask for it! This way, in the event of a breach, as little information as possible has been put at risk.
Similarly, users to your site need to be made aware and give their “active consent” to any use of “cookies” you use to track their behaviour and collect other information.
While it may not be the most exciting part of having your own website, website policies and the legalities around them are essential for keeping your business, yourself, and your website users safe.
All of this can seem really overwhelming, I know. But don’t worry, because we’ve got a trusted source for you!
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